Jim Green from Pernod Ricard on Interact Authentically
Jim Green is Vice President, Commercial and Channel Strategy for Pernod Ricard USA, a global spirits and wines enterprise. He is responsible for developing the next distributor model and sales structure for the company. Jim brought his team to Interact for an innovative session on Brand Storytelling. He believes that people need more than ROI today--even more important is the story you're telling about the ROI.